Rosemary Ketchum from Pexels

Language is important. Words shape our thoughts which color how we view the world around us. Word choice and contextual framing are why two people can look at the same event and have drastically different interpretations.

Marketing companies understand this. That’s their whole industry. If they can get you to imagine yourself with a need, and the thing they’re selling just so happens to be the cure, boom baby that’s a sale.